]]> Publishing is in the throes of a revolution, and all the old rules are being put to the test. As CEOs, senior editors, agents and booksellers all scramble to guess at how they’ll participate in the future market, Lauri Shaw asks a panel of writers where they see this business going – and how they each expect to contribute to the wave of change that is, for the time being, the only certainty in sight.

LS: What do you like best about publishing as it stands today?

Erik Hare: That it will not stand as it is for long.

Paul Fenton: There are still plenty of good books out there – it’s finding them that’s the problem.

Max Dunbar: I like the fact that original, talented writers like Irvine Welsh, M. J. Hyland, and Christopher Brookmyre can get published and sell books.

Lexi Revellian: Books are still being published in quantity.

Jason Pettus: I like seeing the rise of independents, and out-and-out self-managing artists. The ones who publish their own work, book their own tours, distribute their own product, and negotiate their own contracts.

Elizabeth Jasper: I like that some publishers and agents are finally embracing modern technology for submissions. And the advantages offered by POD.

Simon Forward: HarperCollins is due to launch a new Sci-Fi imprint next year named Angry Robot. That name alone suggests that they are keen to break the mold. It’s at a time when we’re going to see a sixth Hitch-Hikers book emerge on the stands, plus a resurrection of Red Dwarf in the form of a few TV specials. So it’s a good time for science fiction comedy, but it’s also time for something new.

If someone in the industry recognises that it’s time for something new, then the best thing about the publishing industry will be that there are people with vision still working in it. Willing to go the distance to get something of quality out there where it belongs.

Hannah Davis: I actually really love the Book Club endorsements. Think they bring good books to the mainstream public and can really make an author’s career. It’s my professional goal to make Oprah’s book club!

Carl Thomas: Sorry, I can’t think of anything.

Alexander McNabb: There’s really relatively little to like. I think the publishing system as it stands is iniquitous to new talent. I think that it is ripe for being blown apart by the egalitarianism of the Internet, dis-intermediated in the same way that other “gatekeeper-led” industries have been by the web. And I, for one, would love to be at the head of the screaming mob that invades the palaces and burns the Savonnerie carpets and smashes the Ormolu clocks.

At the same time, I am also perfectly happy to be a well-kept lapdog of the royalty if they’ll have me. Like most revolutionaries, the seed of my revolt lies in my rejection from the corridors of privilege, wealth, and power.

I had had high hopes of Harper Collins’ Authonomy, but I don’t think that HC is taking the initiative and its potential as seriously or genuinely as I had previously believed. If you were really smart, Authonomy would be a wonderful thing. But one kid in a basement applying some “wikinomics” style thinking won’t reverse a whole corporation’s attitudes towards the shape of its business.

I wish that Authonomy had been thought of by a smaller publisher willing to take a few risks and be led by the market. That would have been wonderful. As it is, the mob is more attractive right now.

Debbie Bennett: It still exists. With all the doom and gloom and electronic readers, there are still libraries and still books. And kids are reading again!

LS: Are you worried about the recession, specifically as it affects the publishing industry? Why or why not?

Debbie: Not really. If anything, it will be the more expensive coffee-table hardbacks that will suffer – the luxury end of the market. Paperbacks will flourish.

Max: Not particularly. Times have been tough for new authors for a long while and we get used to it. You write for pleasure, not cash or status. I’ve heard talk that the recession may lead to a kind of “credit crunch lit.” Like Depression-era American fiction.

Paul: Am I worried about it? Yes, but far less than I’m worried about the effect on other areas of the economy.

Everyone will be affected by the recession. But there’s the conventional wisdom that popular forms of entertainment thrive when economies shrink, with people wanting distraction from the doom and gloom. A book is cheaper than a film ticket and lasts much longer.

However, if the publishing industry operating model became heavily reliant on credit during the last decade, then that could see them cutting back on costs very sharply.

Jason: I agree that the major presses have lots of reason to worry about a recession. As the owner of a basement press, though, a recession is one of the best things that can ever happen to me.

The first thing to shrink in hard economic times is a person’s entertainment/discretionary budget. In the case of book lovers, gone suddenly are the $35 hardbacks they were picking up at Borders once a week, to be replaced with a lot more five-buck PDFs they can print out and bind at work themselves when the boss isn’t looking. And I’m the guy making the five-buck PDFs, so sales actually go up for me during times like these.

People have stopped buying $300 boxed sets of “Friends,” which is too bad for NBC. But they’re buying one-dollar downloads at iTunes by the ton, which is good news for all self-producing musicians – since they have a more intimate relationship with their audience than any corporation could.

Hannah: It would be foolish to ignore the fact the world is poorer right now. Think it won’t stop people buying books but it might not give the writer those big, healthy advances of old.

Simon: The recession is a concern. But it also presents opportunities.

Investments will be risky. The only way you can turn that around is to be bold. Caution at this tricky time will result in a publishing industry that continues to stagnate. Something new is needed to excite interest in books.

I don’t know if I’m typical, but I used to be a prolific book buyer. Why did I stop? Was it economic recession? No. If anything my earnings have increased steadily over the last decade. I’ll tell you why: because the standard of books reaching the bookshops consistently failed to excite. If I see one more celebrity biography, I swear a Fahrenheit 451 scenario will not be far away.

And yet it’s the most generic pap that’s given the greatest prominence in the store or books in various genres where we’ve frankly seen it all before. I am all for commercial. But quality, original, and commercial is a perfectly achievable combination.

Elizabeth: From a personal point of view, the recession is not affecting me as a writer as I’m not yet published. As far as it affects the industry, there are pluses and minuses.

The pluses are that when people can’t afford to go out as much, they may turn to books as a cheaper alternative to more expensive DVDs.

The minuses are that publishers are even more reluctant to take on and promote new writers, who can’t be guaranteed to show a return on their investment (not that they invest that much in new writers to start with, it seems).

Lexi: I’m not particularly worried. If it gets any more difficult for a newcomer to get published, something will give, and the face of the industry will change, possibly for the better.

Alexander: I’m more worried about how it’s going to affect our breadlines. How does fiction get affected by recession? I could see people wanting to escape more.

Carl: It’s not as if publishers will worry about us.

Erik: I am strangely hopeful. This may precipitate the crisis that we all know has been quietly kept in the background for many years. We will no longer be able to deny the deep problems with quality, profitability, and the general inability to recognize and develop new talent.

Don’t miss the next round, in which our panel answers questions about what changes they each see arriving for this business over the next 5 years.

]]> Publishing is in the throes of a revolution, and the old rules are being put to the test. As CEOs, senior editors, agents and booksellers all scramble to guess at how they’ll participate in the future market, Lauri Shaw asks a panel of writers where they see this business going – and how they each expect to contribute to the wave of change that is, for the time being, the only certainty in sight.

LS: Would you say you are familiar with how the publishing industry works? Which industry resources do you use? Which industry publications do you read? Which blogs?

Debbie Bennett: I like to think I am. In the UK, anyway. I was a committee member of the British Fantasy Society for over 16 years. In the course of editing publications and organising conventions, I’ve met a fair few editors, marketing people and agents. I even spent several months working on an ms with a publisher, which sadly came to nothing as she left the organisation. They’re all great people. I know a lot of the UK small press people as well – especially in the genre fields – and I freelance for a small UK independent publisher. Industry resources: the good old Writers Handbook. Ralan online. SCBWI. Authonomy of course. Some of the agent and editor blogs.

Jason Pettus: I would say that I’m familiar with the mechanics of the publishing industry – how a manuscript gets from an author’s hands into the retail customer’s bag. However, I purposely try to avoid as much “industry news” as I can. I feel it interferes with my simple pleasure and excitement over finding great new books. As well as my ability to relate to these books as both administrator and critic, the way that my audience does. Between such resources now as Goodreads.com, Wowbrary.com, Amazon, and my own site’s readers, it’s fairly easy to keep up on all the newest releases without having to follow news from the actual industry anymore, or to read any industry publications.

Alexander McNabb: I’d certainly see myself as familiar with publishing. But I don’t really follow the industry, its publishing, or even its blogs. I took a number of smacks on the head with the 200-odd rejections I got back for my two books, and took a three year holiday from the whole writing aspiration. I had just got back on my feet again and started work on a second funny book when I ran into Harper Collins’ authonomy. That looked interesting and six weeks later I found Space was in the top five, and selected for a crit from an HC editor.

Max Dunbar: I’ve met and dealt with various agents, publishers, and editors from both mainstream and independent publishing. But I wouldn’t say I was familiar with the process – it’s too big and complicated. I read The Bookseller, and the fantastic Ready Steady Book site.

Paul Fenton: I’m as familiar with the industry as an un-agented, unpublished novelist can be. I used to read through Publisher’s Marketplace. But the industry is so inherently insular, I find blogs to be the most useful and/or current. Everyonewhosanyone.com is a great source for agent contact details, but many of those details are probably out of date by now. Miss Snark was always a good read, as is Nathan Bransford. Beyond that, I trawl agency and publisher websites for news/info. Plus favorite author sites, for info on their agents.

Elizabeth Jasper: I’d say I’m as familiar as an outsider can be with the way the industry works. I am a member of YouWriteOn – a UK-based writers’ website; Authonomy, the HarperCollins on-line slush-pile website; Firstwriter – an online resource with updated listings of agents and publishers throughout the UK, USA, Canada and Australia; and Absolutewrite. Blogs: Miss Snark; Nathan Bransford; and I trawl all the major agent/publisher web-sites regularly.

Hannah Davis: Because of my background I do feel I have inside knowledge of the industry. Particularly the submission process and how agents work. I use authonomy, subscribe to various writer’s newsletters, use Writers & Artist’s Yearbook for contacts.

Simon Forward: I’m not very au fait with the inner workings of the publishing industry. In fact, despite my experience in licensed fiction, I’d say the whole thing strikes me as mysterious and very closed shop. Courtesy of shows like The West Wing, I have more understanding of how US Government works than I do of the publishing industry. I’ve just recently been pointed to some useful blogs from industry professionals. Whereas previously, I’ve only kept in touch with other writers.

Lexi Revellian: Reasonably familiar. I read and participate on: You Write On, Authonomy, Mysterious Matters, The Internet Writing Journal, Holly Lisle, The Bookseller, Flogging the Quill, Me And My Big Mouth: Scott Pack from The Friday Project, Writer’s & Artist’s Yearbook, Journey of the Scribe, Editorial Ass, Editorial Anonymous, Vulpes Libris, Fifth Estate, Jasper Fforde, This Itch of Writing, Justine Larbalestier, A Place for Strangers and Beggars, Authonomy Blog.

Erik Hare: No, I’m not. I skim PW and read a number of agent blogs, but what I read so dismays me that I have no interest in continuing. I can see that the industry is desperately sick, so I am more interested in what comes next.

Carl Thomas: I’ve yet to submit anything for publication.

LS: What’s your biggest complaint about the current publishing climate?

Max: The fact that publishers are risk-averse. They are afraid of taking a chance on anything good and original, because they’re scared it won’t sell. But they throw millions at celebrity biographies, which don’t sell.

It’s not just mainstream publishing – independent publishers often delight in deliberate obscurantism and pretension. The mainstream and the underground share contradictions and stupidities. I’m more and more reminded of Robert Crumb’s rule that one should never be too involved with either the mainstream or the underground: you should remain on the fringes of both.

Jason: It’s too corporate, along every step of the process. In fact, this is what’s rapidly spelling the doom of the entire mainstream publishing industry.

Imagine: a multinational publishing corporation gives five million dollars to a crappy vampire author, to crank out a crappy vampire novel, of which ten million copies are printed and sold to a multinational bookselling corporation. Not because a single person in this entire chain actually likes the crappy vampire novel – but instead for all the perks and bonuses and salaries needed to be paid to the several hundred corporate executives who made the multi-million-dollar transaction possible.

Meanwhile, what do you end up with? Ten million frustrated customers being handed a crappy vampire novel. It’s a vicious cycle, and the mainstream publishing industry is falling apart as we watch because of it, just like the mainstream music and movie industries did last decade.

Debbie: There’s a blinkered approach, and an inability to take risks on unknown authors. Not easy, I know, especially in this economic climate. But there’s a merry-go-round of publishing only what “sells.” When it only sells because it’s on the shop shelves and the buyers have no other obvious choice.

Publishers pay obscene amounts of money to have a featured space in major UK chain stores, regardless of the quality or attraction of the book. Do we really need another ghost-written celebrity “novel”? They’re bought as presents, but will they really become the classics of tomorrow? I think not.

So where will tomorrow’s classics come from? I’ve seen some fantastic self-published books (amid some that should probably never have seen print, electronic or otherwise!). I’ve bought several off Amazon. And I’ve read some books on Authonomy that I believe could become new classics – if anyone’s brave enough to take a risk with them. Look what Bloomsbury did with J.K. Rowling – they took a chance, and it paid off.

Simon: Agents are my biggest complaint. It’s tough enough to break into the publishing world as it is. But agents are like the gatekeepers – guarding against you even getting your work seen by the actual gatekeepers (the editors).

I’ve had numerous agents now tell me how wonderful my work is. And yet how they don’t feel quite enthusiastic enough to represent it. At least with publishers, you know that they’re considering a hefty financial investment before they take you on. Agents are considering investing their time and their reputation, yes, but if they’re not willing to stake that on something they believe is, for example, “colourful, imaginative and well-written” or “a really strong piece of writing” then what purpose do they serve?

It seems to me that the best approach is to go direct to a publisher, secure a deal, and then perhaps seek out an agent to represent you on future deals. Maybe they’d be more willing if there was guaranteed money to be had. As it stands, I’d like to find just one with a degree of vision. The entire publishing industry is a gamble, but if you’re unwilling to gamble on something that’s good, what are you doing in the casino?

Hannah: Publishing is so genre specific, and sometimes reluctant to take a risk on something which does not conform. Publishers appear to me to be out of touch with public demands.

Elizabeth: My first complaint is that some agents/publishers still don’t accept electronic submissions. And almost all of them take far too long to respond to submissions.

My second is the fixation with celebrity, to the detriment of good, original writing by talented authors.

Third, that a very few well-known authors suck up most of the available cash whether their books merit the investment or not. Often these writers are well past their best work, but the money follows them regardless, often to the disappointment of the book-buying public. In turn, this puts readers off buying more books.

Carl: I’ve no real complaints. But the current climate makes growth and new acquisitions difficult. What I would say is that most large publishers should commit to maybe one new writer per year and for at least three years.

Bookshops, too, ought to broker some deal so that fresh talent has a chance within a climate of risk avoidance and celebrity (ghost written books).

Paul: Demand appears to be heavily controlled by the large chain booksellers. Their system of allocating shelf “slots” for certain types of books feeds directly into a publisher’s author list. Which results in publishers only being interested in a handful of very particular subjects.

This system doesn’t allow much room for new or different styles of fiction to get into print, as the openings are based on existing books. Variety dies on the vine, and style and subject gravitates to the middle ground.

To make matters worse for writers, the available “slots” are more or less invisible. Writers can toil away for a year or more on a book – without having any clue as to whether there’s a potential shelf space available for it.

Lexi: There is an appalling timidity, linked with complacency. I see excellent books on Authonomy and Youwriteon that cannot get published.

Alexander: It’s demoralizing. Authonomy makes me angry when I see the quality of work that’s out there and unpublished, while there’s so much dross being pushed into print. I just don’t get it.

Erik: Literature is critical for a culture, and the industry has allowed literature to die without even having a decent funeral for it. They have made themselves largely irrelevant as they stand up against more visceral entertainment. I believe their demise will be ruled a suicide.

Next post, the panel answers the question, “What do you like best about publishing as it stands today?” Stay tuned!